FAQ content

Analyzing a Google Analytics dataset

In this article

Getting there

Via the command bar

To analyze a dataset, click on  Analyze in the command bar. This will take you to the default dataset selected in your account's settings. If you are currently viewing the Record Data page for a dataset, however, it will take you to that same dataset's Analyze page instead.

Navigating to the Analyze Data page via the command bar

Via the homepage

In the Shortcuts box, select a dataset from the  Analyze Data In dropdown.

Navigating to the Analyze Data page via the homepage shortcuts

Via the Datasets page

Click on a dataset's Analyze Data () button in the Actions column.

Navigating to the Analyze Data page via the Datasets page

Generating reports

  1. Select the date range you want to analyze.
    1. The description above the filters will display the date of the earliest record.
  2. Select whether you want to analyze your data in daily, monthly, or yearly intervals.
  3. Choose the type of chart you want to view.
  4. Click the Go button.

Example of generating a report 

Overview report

The Overview report provides you with a breakdown of your visitors over time, including:

  • A graph with the total number of visitors, sessions, and page views by day, month, or year (depending upon the type of chart you selected).
  • A data table listing the total number of visitors, sessions, and page views by day, month or year.
  • Pie charts displaying a breakdown of the operating systems, devices, and browsers used by your visitors.

Trends report

The Trends report allows to see how your visitors, sessions, and page views have changed over time. You can create charts to visualize trends in your data for the past 2 years, 3 years, 5  years, or even 10 years (if you have that much data!). In addition, you'll get a data table with each year's totals, with the ability to see year-over-year changes and the percentage change against the first year of the report.

Before running your report, make sure that you've selected a date range of one year or less. You can even use partial years, which can allow you to compare the same date range over the past several years. This can be useful, for example, if you want to compare just Fall Semester data over the past 5 years.

  1. Select the time period you want to compare against. This will be determined based upon the dates selected in your report. For example, if you generated a report from January 1, 2016, to December 31, 2016, and choose the last 2 years, then the Trends report will give you a comparison of January 1, 2015, to December 31, 2015, and your 2016 data.
  2. Click the Show Trends button to generate the report.